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Joan Druxman-Jones

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JOAN DRUXMAN-JONES

September 6, 1939 – September 5, 2026

It is with heavy hearts and full spirits that we announce the passing of our beloved mother, grandmother, and Winnipeg’s ultimate style icon, Joan Druxman-Jones.


Joan was born in Winnipeg on September 6th, 1939, and passed away peacefully at the age of 86 in the early hours of September 5th, under the exceptional care of the Grace Hospital.


Joan’s early childhood began in Estevan, Saskatchewan where her parents owned and operated multiple businesses. The Zelcovitch family eventually moved to Winnipeg where Joan attended Kelvin High School in River Heights. After a short time at The University of Manitoba, Joan realized that fashion was her true calling.


Joan became a trailblazing Canadian entrepreneur, editor, and fashion pioneer, leaving behind a remarkable legacy that permanently shaped the cultural and retail landscape of Winnipeg.


Joan worked as a model, an editor for The Winnipeg Tribune, a fashion coordinator for the Hudson’s Bay Company, and then in 1978, she purchased a building on Edmonton Street -- transforming the property into Joan’s Boutique, an iconic high-fashion landmark that defined Winnipeg’s style for over a decade.


Throughout the years, Joan has had an amazing ability to reinvent herself. Whether it was opening a store in a different city or pursuing an acting career, she was always current and inspired. Ironically, over 50 years later, Joan ended her fashion journey selling Chanel at the Bay, where it all began.


Joan is survived by her three sons: Gregg, Trevor (his wife, Hilary), and Adam (his wife, Terri); her five cherished grandchildren: Max, Sabrina, George, Jonathan and Oscar. She is also survived by her loving sister: Sheila; her three nieces: Tobie (her husband, Ming-Yuen), Stephanie, and Jessica; as well as her grandchildren: Lucy, and Saul.


A celebration of her life will be held 2:00 p.m. Friday, September 11th, 2026, at 603 Wellington Crescent at Academy Road.


In lieu of flowers, donations can be made to the Grace Hospital Foundation at 

www.gracehospitalfoundation.ca.


ETHICAL DEATH CARE

Cremation & Life Celebrations

1833 Portage Avenue - Winnipeg

204-421-5501 - www.ethicaldeathcare.com

Memories, Stories and Condolences

 

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Kim Orlando

September 18, 2026 at 8:51 PM

Joan was a remarkable and unique individual. I first met her in her late 50's. During that time, in 1989, I purchased a spectacular jacket from her, which I have recently resurrected. It is now an amazing vintage piece. Then, in the early 2000's, I was lucky to spend time with her, working on the design of a store for Hilary in Santa Monica. Joan would take me browsing in the stores on Montana Avenue, where she warned me away from "menopausal" pink or blue. To this day, I remember exactly what shades they were.

Mary Lou MacGregor

September 14, 2026 at 3:00 PM

What a magnificent legacy Joan has left! Such a influence both in fashion and how to live life to the fullest! Working for her at the Bay as a young woman or having her choose my Chanel lip color she never changed. Such style!

My condolences to the family🙏

Marla Klassen

September 13, 2026 at 12:16 PM

Joan is unforgettable. I too was impacted by Joan for decades, starting as a model for her and later buying the latest fashions from wherever she set up shop.

Her distinctive cadence and speech pattern was mesmerizing and certainly helped the sales pitch.

May the memories of her fill the void she has left us. I offer my condolences to her family.

Melissa Coates

September 9, 2026 at 6:27 PM

Joan was an extraordinary person. She had wonderful heart, and she was incredibe with her sense of fashion and the arts. I had the pleasure of working with her at The Bay. We shared many conversations and laughs. She had a beautiful vivid personality. She will be greatly missed.

Carol Gallacher

September 9, 2026 at 5:14 PM

Joan was a mentor and my boss while I was a student of fashion at the University, I worked for her in her downtown boutique for 2 years and loved every minute of it.. As I became a designer myself, I met her at trade shows while she was buying accesssories and I always vistied her in her boutique in Winnipeg. She was a kind and generous woman and I respect her very much. I have fond memories of her, and she was truly one of a kind. Joan, may you rest in paradise in everlasting love. ❤️

Gabriela Berlinghof

September 9, 2026 at 10:50 AM

Joan- you were my ROCKSTAR❣️❣️

You made the world a better and more interesting place to live in

i will miss you.....

 

Kelly Kinash

September 9, 2026 at 10:28 AM

Joan was always so professional and always had a smile on her face! She was the Queen of Chane at the Bay polo park. Such a lovely lady. My condolences to her family.

Judith Meller

September 9, 2026 at 9:52 AM

Joan was my Idol. I met her while modeling in my teen years. The light she exuded and the friendship she offered in all the years since never diminished. No time on earth is long enough to share with those we love, nor to prepare our hearts for goodbye. Rest peacefully Joan.

Barbara Holm

September 9, 2026 at 8:12 AM

Joan was one of a kind! She was so strong minded always innovative thinking out of the box. In my early days of modeling she was an inspiration to me; a role model. Im grateful to have known her. My deepest condolences to family. She will be remembered.

Susan Todres

September 8, 2026 at 9:17 PM

Joan was an amazing person. Her style was beyond . A woman of class and loved fashion makeup with a smile always . I was an honour to know her . She will be missed .

Patty Gillen

September 8, 2026 at 8:44 PM

I had the great honour and privilege of working with Joan at the Bay Polo park, I will cherish her incredible stories, her zest for life, her phenomenal ability she had with people. Joan was one of a kind. I will miss you so much Joan. My condolences to all her loved ones ❤️

Beverly McCaffrey

September 8, 2026 at 7:51 PM

Joan was a standout on many levels she was a visionary an innovator and an all round marvel her style was iconic. RememberIng her quip if I don't wear black i lose all my power. I will miss you Joan.

Mark Mcalduff

September 8, 2026 at 2:08 PM

Joan made a difference to many of us that were lucky enough to have grown up in that area and era. She was open minded and shared her thoughts freely. A leader and true fashionista of the times. Strong willed, adventurous and a unique sense of humour! My sincere condolences to Gregg, Trevor & Adam and the rest of the Family. 💐🙏

Mark

September 8, 2026 at 1:32 PM

I was very sad to learn of the passing of Joan.

Joan was one of those people who left a lasting mark on Winnipeg. A true entrepreneur and original, she brought style, energy and creativity to the city for decades.

My sincere condolences to Trevor, Gregg, Adam and the entire family.

May her memory be a blessing.

Hannon Bell

September 8, 2026 at 12:51 PM

Joan Druxman was a beautiful, intelligent, kind person whose youthful spirit and sense of style defined her.

I first met Joan when I was a student at Tec Voc's Theatre and Broadcasting Course.

For our final assignment in 1971, I produced and hosted a segment called Why Fadhion.

on the panel I chose as my guests Tribune Fashion Editor Joan Druxman,

Winnipeg Top Model Narda Price, Penny Lane owner Lise Colley and Manager of the Unicorn Boutique John..

we had a lively discussion and took a commemorative photo afterwards.

Over the years Joan and I connected and in the recent past shared lovely times with my partner Judith over lunch.

Joan Druxman was one of a kind, unique and will never be forgotten.

Hannon Bell

Reg Wightman

September 8, 2026 at 12:45 PM

Joan was one of the most unique women of her day. my Mom adored her and my a dad admired her. And all of us had an enormous amount of respect and love for her. she was one of a kind. A true legend.

Dina & Marshall Gobuty

September 8, 2026 at 10:59 AM

It is with heavy hearts and full spirits that we honor the passing of your beloved mother, grandmother, and Winnipeg’s ultimate style icon, Joan Druxman-Jones.

To Trevor, Adam, Greg, Hillary, and the entire family, please accept our most sincere condolences and thoughts during this difficult time. I was fortunate to know Joan well, and I will always cherish the memories of her incredible fashion sense. I'll never forget when we were children and she featured myself, Trevor, and my younger brother as models in a 1970 Winnipeg Tribune story.

Our hearts and thoughts are with all of you. May her memory be a comfort and a blessing

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